BEAST OUT EAST FOOD TRUCK
LOGO SKETCHES
DIGITAL LOGO PROCESS
MENU MOCK-UP
ABOUT THIS GRAPHIC:
THE MYTH OF THE GIANT KRAKEN INSPIRED THIS GRAPHIC, OFTEN DEPICTED DESTROYING SHIPS AND DRAGGING SAILORS INTO THE DEPTHS OF THE OCEAN. I DECIDED TO ILLUSTRATE THIS MONSTER IN A HUMOROUS LIGHT TO CREATE A FUN AND WHOLESOME ENVIRONMENT TO PAIR WITH THE AUTHENTIC EAST COAST CUISINE.